The three Modules are a mixture of open lectures and one-to-one meetings with the experts, research phases and work on individual projects in-between sessions.
Participants are given very practical goals to achieve during each Workshop. At the end of Module 1, participants are expected to have a title, a synopsis, a list of key scenes for still photography, a moodboard for the artwork, a draft press kit and a P&A for the Swiss theatrical release. At the end of Module 2, participants are expected to have a marketing strategy, a festival and sales strategy and a sales pitch outline. The wrap up of the AMS Programme will happen in Module 3, where final pitches of the developed strategies and discussions with high-profile industry experts will take place within an extensive networking event during the Zurich Film Festival. Furthermore, questions concerning legal issues will be answered.